Keywords are the backbone of search engine optimization (SEO) and play a significant role in website ranking. Strategically placing keywords in website copy can help increase the visibility of your website in search engine results pages (SERPs). In this article, we will discuss how to put keywords strategically in website copy for good website ranking.
Conduct keyword research
The first step in putting keywords strategically in website copy is to conduct keyword research. Keyword research helps you identify the phrases and terms that people are searching for on search engines. Use keyword research tools such as Google Keyword Planner, SEMrush, or Ahrefs to find out the relevant keywords for your business. After identifying the keywords, organize them into groups based on their similarity.
Use primary and secondary keywords
Primary keywords are the most important phrases that describe the main topic of your website. Secondary keywords are additional phrases that support the primary keywords. Use the primary keyword in the title, meta description, header tags (H1, H2, H3), and the first paragraph of your website copy. Use secondary keywords throughout the website copy and in image alt tags.
Avoid keyword stuffing
Keyword stuffing is the practice of overusing keywords in website copy, which can lead to a penalty from search engines.
Avoid using the same keyword repeatedly in the same paragraph or sentence. Use variations of the keyword and related phrases instead. Make sure the website copy reads naturally and does not feel forced.
Prioritize user experience
While it is important to include keywords in website copy, it is equally important to prioritize user experience. Write website copy that is easy to read, informative, and engaging. Use headings, subheadings, and bullet points to break up the text and make it easier to scan. Avoid using technical jargon that may confuse users.
Optimize for mobile
With the rise of mobile usage, optimizing your website for mobile is crucial for good website ranking. Use responsive design to ensure that your website is easily accessible on all devices. Keep the website copy concise and easy to read on smaller screens. Use shorter paragraphs and smaller font sizes.
Strategically placing keywords in website copy is crucial for good website ranking. Conduct keyword research, use primary and secondary keywords, avoid keyword stuffing, prioritize user experience, and optimize for mobile. By following these tips, you can improve your website's visibility in search engine results pages and attract more traffic to your website.
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