Google AdSense is a popular advertising platform used by website owners and bloggers to monetize their online content. The AdSense platform provides detailed reports that give website owners a better understanding of their revenue and traffic. Here is an explanation of some of the key metrics included in the AdSense reports:
Estimated Earnings
This metric shows the amount of money you have earned from AdSense ads during a specific period. The earnings are estimated because they are subject to finalization and validation by Google.
Example: If your estimated earnings for the month of January are $100, it means you earned $100 from AdSense ads displayed on your website in January.
Page Views
This metric shows the total number of pages that were viewed by visitors on your website during a specific period.
Example: If your website had 10,000 page views in January, it means visitors viewed 10,000 pages on your website in that month.
Page RPM
This metric shows the revenue you earned per thousand page views (RPM = Revenue per thousand impressions).
Example: If your Page RPM for January was $5, it means you earned $5 for every thousand page views on your website during that month.
Impressions
This metric shows the total number of times AdSense ads were displayed on your website during a specific period.
Example: If your website had 50,000 impressions in January, it means AdSense ads were displayed 50,000 times on your website in that month.
Impressions RPM
This metric shows the revenue you earned per thousand ad impressions.
Example: If your Impressions RPM for January was $10, it means you earned $10 for every thousand ad impressions on your website during that month.
Active View Viewable
This metric shows the percentage of ad impressions that were viewable by visitors.
Example: If your Active View Viewable for January was 80%, it means 80% of the ad impressions on your website were viewable by visitors during that month.
Clicks
Clicks are an important metric for measuring the effectiveness of your ads and your website's user engagement. A high number of clicks on your ads indicates that your ads are relevant to your audience and that your website visitors are finding them interesting and useful.
However, it's important to note that artificially inflating clicks, such as by clicking on your own ads or encouraging others to do so, is a violation of AdSense policies and can result in account suspension or termination.
Overall, understanding these AdSense metrics can help website owners optimize their ad revenue and traffic by identifying areas for improvement and making data-driven decisions to grow their online business.
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