Jerry DasMar 2, 20233 minIntelligent Keyword Selection for Effective and Efficient Online AdvertisingWhen it comes to online advertising, selecting the right keywords is crucial to the success of your campaigns. Choosing keywords that are...
Jerry DasFeb 26, 20233 minThe ABCs of Cost per Click (CPC): A Beginner's Guide to Online Advertising MetricsCPC stands for Cost Per Click, which is a metric used in online advertising to measure the cost of each click on an ad. In other words,...